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4 Must-Do’s When Designing Your Practice’s Website
So your practice’s physician has asked you to create a website for the office, and with a blank stare, you modestly agreed. Before you start having palpitations, realize that creating a website today...
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5 Steps Towards a Strong Social Media Blueprint at Your Practice
Using social media for your practice without first setting a social media strategy is a bit like building a house without a set of blueprints. It can be done, but you’ll run into problems down the...
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Weekly Checkup: March 11-15
After marching halfway through March, we’re taking a step back to reflect on a few major issues this week. Diagnostic errors, for one, scare some of us out of our wits, and a tarnished online social...
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What Does HIPAA Think About You Texting Patients?
For most physicians, the nights of 2:00 a.m. “911” beeper alerts are long gone, hastily replaced by smartphone text messages, e-mails and Facebook chats. But with new technology comes new privacy...
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New Trend Alert: Taking Your Medical Practice Online
When you consider how the Internet has upended models of work and production in a number of industries, you don’t immediately think of the private medical practice. Not until now, at least. But if you...
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Weekly Checkup: April 1-5
With World Health Day upon us once again, PYP keeps bringing you the latest and greatest in health IT. Celebrated annually on April 7, World Health Day is held to mark the founding of the World Health...
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Can Doctors Take Lessons from Tech Entrepreneurs?
As much as this topic doesn’t serve this kind of pop-cultural oversimplification, the fact is entrepreneurship is in style – a new ‘punk rock’ of sorts. The advantage of having so many people jump...
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Improving the ROI of Your EHR: Choose an EHR that Boosts Profits – Pt. 1
Achieving a ROI on technology investments can be difficult – and even more so in the case of Electronic Health Record (EHR) software. In other words, 73% of those surveyed failed to see a ROI. The...
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Why Some Patient Portals Fall Short
Patient portals are supposed to connect patients with your practice. Features that let patients schedule appointments, view lab results and access educational materials are a given. But if such...
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Keep Your Patients Coming Back
It’s natural to assume patients view their physician much the same way they view their barber or hairstylist. If they are satisfied, they keep coming back. So why did a recent Johns Hopkins study find...
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What to Look for In a Worthwhile Medical Conference
In a recent survey of more than 5,000 physicians called the Practice Profitability Index (PPI), 42% of physicians said they obtain information on improving their practice’s operations by attending...
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3 Reasons to Add Blogging to Your Practice Marketing Strategy
Blogs used to be almost exclusively written for personal reasons, but those days are long gone. A majority of companies and many small businesses now produce and maintain their own blogs, and it’s not...
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How to Create a Public Relations Strategy for Any Practice Size
In The Picture of Dorian Gray, Oscar Wilde wrote, “There is only one thing in world worse than being talked about, and that is not being talked about.” Years later, this excerpt would be embraced by...
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The Do’s and Don’ts of Facebook Marketing
At the moment, Facebook boasts an impressive 160 million users in the United States, or a little more than 50% of the market share. So chances are that at least half of your patients are already using...
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3 Keys to a Profitable Physician Email Campaign
By the time you’re done reading this article, more than 122 million emails will have been received worldwide — almost 23 times as many Google and Facebook searches combined. And because it takes...
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4 Approaches to Improving Patient Prescription Adherence
When a patient receives a prescription from a physician, it’s assumed the patient will follow it. But the likelihood of the patient actually adhering to their prescription is pretty much a coin toss....
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4 Tips to Steer Clear of Social Media HIPAA Slip-Ups
Facebook is ideal for grumpy cat videos, pictures of your recent chicken-lime-bacon culinary experiment, and praise for your favorite Journey lyric. It is not, however, the appropriate place for your...
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Weekly Checkup: September 9-13
September heralds in cooler temperatures and the changing leaves of autumn – except in South Florida, where it’s basically summer all year around. We at PYP like to be one with our environment, so we...
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Group Without Walls: A New Breed of ACO
With financial difficulties and regulatory changes leading to the consolidation of medical practices across the country, it’s become increasingly difficult for private practices to compete against the...
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Sidestepping 4 Common Practice Marketing Mistakes
At first, it may not seem like physicians have to market their practices. After all, almost everyone inevitability gets sick and seeks treatment, right? While there’s some truth to that logic, it...
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